{"id":6168,"date":"2014-10-01T18:46:00","date_gmt":"2014-10-01T18:46:00","guid":{"rendered":"https:\/\/websitedemonow.com\/profitpro\/big-problems-solved-be-better-at-brand-awareness-strategy\/"},"modified":"2022-06-08T05:40:03","modified_gmt":"2022-06-08T05:40:03","slug":"big-problems-solved-be-better-at-brand-awareness-strategy","status":"publish","type":"post","link":"https:\/\/websitedemonow.com\/profitpro\/big-problems-solved-be-better-at-brand-awareness-strategy\/","title":{"rendered":"Big Problems Solved: Be Better at Brand Awareness Strategy"},"content":{"rendered":"
\n

\"\"The Big Change!<\/h1>\n

The United States was doing great through most of the late 80\u2019s and 90\u2019s but in the year 2000 things started to change.<\/p>\n

<\/p>\n

I began to notice people buying things they couldn\u2019t afford; bigger houses, expensive cars and exotic vacations. This was all because people could get credit in new ways; no money down, interest only payments and a longer time to finance. At the same time I noticed more imports coming into our country and higher ongoing trade deficits. It was all lining up, everything was going to change and it was going to change dramatically.<\/p>\n

When I sought out sources to question my observations or concerns, they went unanswered, I guess because people were too busy enjoying their new found credit or their inflated stock values or real estate worth to really see concern.<\/p>\n

Well, we all know what happened, the market crashed, real estate dived, huge increases in business failures and a growing unemployment rate. What a change!<\/p>\n

Big Problems from the Big Change: <\/b><\/h1>\n

Markets Changed: <\/span><\/strong><\/p>\n

\u2022 There are less people in many markets and fewer credit-worthy businesses to sell to.<\/span><\/strong><\/p>\n

\u2022 The population is getting older and their needs have changed.<\/span><\/strong><\/p>\n

\u2022 Total market dollars have declined in most geographical areas.<\/span><\/strong><\/p>\n

\u2022 Competition is growing faster, which dilutes sales dollars that are available.<\/span><\/strong><\/p>\n

\u2022 High unemployment will continue for years \u2013 reducing disposable income for a large percentage of your customers.<\/span><\/strong><\/p>\n

\u2022 People get their information from more and more sources making it difficult to know how to reach them and having enough money to fund those sources.<\/span><\/strong><\/p>\n

\u2022 Higher insurance costs and taxes reduce disposable income for your middle to higher income customers.<\/span><\/strong><\/p>\n


\nCustomers Changed: <\/span><\/strong><\/span><\/p>\n

\u2022 People have less disposable income, less to spend.<\/strong><\/span><\/p>\n

\u2022 People are more demanding, more for less.<\/strong><\/span><\/p>\n

\u2022 People are smarter because they \u201cGoogle\u201d competitors and brands before they buy.<\/strong><\/span><\/p>\n

\u2022 People are under more stress, so they are more difficult to reason with.<\/strong><\/span><\/p>\n

\u2022 People are doing more tasks and using more media, so it is harder to get their attention.<\/strong><\/span><\/p>\n

\u2022 People require more facts to make a decision because they have to justify the cost usually to others.<\/strong><\/span><\/p>\n


\nCapacity Changed: <\/span><\/strong><\/span><\/p>\n

\u2022 Fewer people have to perform more tasks to make a profit.<\/strong><\/span><\/p>\n

\u2022 Changes in government and business forms take more time to complete and are slowing down jobs.<\/strong><\/span><\/p>\n

\u2022 If sales growth is not controlled, failure in quality occurs.<\/strong><\/span><\/p>\n

\u2022 Constantly changing rules and learning new technology takes more employee time away from daily regular work.<\/strong><\/span><\/p>\n

\u2022 Skilled, committed, motivated workers are harder to find.<\/strong><\/span><\/p>\n

\u2022 If you don\u2019t expand capacity you can\u2019t grow to the next level.<\/strong><\/span><\/p>\n


\nBanks and Lending Institutions Changed <\/span><\/strong><\/p>\n

\u2022 Lending Institutions require more proof in the ability to pay back loans.<\/span><\/strong><\/p>\n

\u2022 Banks require more and better ratio reports to continue or increase operating lines
\nof credit.<\/span><\/strong><\/p>\n

\u2022 Banks require more valuable assets especially cash or higher quality accounts receivables to approve more loans.<\/span><\/strong><\/p>\n

\u2022 Banks require better control of quality inventory to grant more loans.<\/span><\/strong><\/b><\/p>\n

A Marketing System is Required to Grow in this New Economy<\/p>\n

This new economy has changed so effective marketing has to change as well. The days of traditional marketing have been replaced with search engine optimization, Facebook, Twitter and YouTube. It is a challenge just to keep up with all the new technology and more importantly keeping up with all of the ways your customer is receiving information.<\/p>\n

What worked before, may not be working now<\/em>.<\/strong><\/p>\n

What is working for you? What isn\u2019t? We want to back our research with your comments\u2026please let us know in the comment section below. Questions? Click here to email us or call 989-791-2475 Ext. 13 and ask for Gary.<\/strong><\/span><\/p>\n

Find out what is working now in part 2 of our blog series: Big Problems Solved<\/h3>\n

Visit us:\u00a0<\/b>\"facebooklogo\"<\/a><\/b>\u00a0 \"LinkedInLogo\"<\/a>\u00a0 \"twitter\"<\/a><\/p>\n

<\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Big Change! The United States was doing great through […]<\/p>\n","protected":false},"author":2,"featured_media":7353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[646,711],"class_list":["post-6168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding","tag-marketing-strategy"],"yoast_head":"\nBig Problems Solved: Be Better at Brand Awareness Strategy |<\/title>\n<meta name=\"description\" content=\"In this blog series Holt Marketing analyzes the big problems businesses face today and starts solving them, one by one.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Problems Solved: Be Better at Brand Awareness 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