{"id":6167,"date":"2014-10-02T18:50:00","date_gmt":"2014-10-02T18:50:00","guid":{"rendered":"https:\/\/websitedemonow.com\/profitpro\/big-problems-solved-be-better-at-marketing-your-business\/"},"modified":"2022-06-08T05:34:46","modified_gmt":"2022-06-08T05:34:46","slug":"big-problems-solved-be-better-at-marketing-your-business","status":"publish","type":"post","link":"https:\/\/websitedemonow.com\/profitpro\/big-problems-solved-be-better-at-marketing-your-business\/","title":{"rendered":"Big Problems Solved: Be Better at Marketing Your Business"},"content":{"rendered":"
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This is our follow up blog to Big Problems Solved: Be Better at Brand Awareness Strategy, click here to read.<\/em><\/span><\/a><\/strong><\/span><\/p>\n

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What is working now\u2026<\/h1>\n

\"\"The face of main-stream media is changing rapidly. We see the declining readership of yellow pages, directory and newspapers while iPods, DVR (TiVo) and the internet have made huge changes in the way viewers are getting information, not to mention the changes in customer\u2019s habits of relying on smart phones! These are just a few of the obvious changes. So what does this mean for you, the business owner, the marketing manager or sales person? It means that to survive the new normal, it is going to require more intelligent planning and research, getting to know how customers buy, branding, and measuring the results of your marketing efforts. Overall, stepping out of your comfort zone and trying something new until you find what works.<\/p>\n

It means getting into the new game of marketing.<\/h3>\n

No longer can you just exist and they will come<\/b>.<\/span>
\nYou need \u201csmart marketing\u201d, you need to generate more qualified leads, you need to take the time to understand new customers, you need to identify your goals as a company and highlight your competitive advantages over your competition. Developing an effective marketing strategy is essential to making sure you are saying what your customer wants to hear, using a medium they will mostly likely hear or see, in a way that you are able to measure results to determine better return on investment of your marketing dollars. Yes, you have to spend money to make more money in
\nthe future.<\/p>\n

De-Mystifying the Changes in Marketing<\/b><\/span>
\nIncreasing sales or market share has become too complicated and it doesn\u2019t need to be, in my opinion anyway. Most of us are aware of these new and different ways to market our business. We are being told to focus on the new medium of LinkedIn, Twitter, Facebook, and blogging and\/or stay with the traditional advertising mediums of directories, television and radio. All of these tactics swim around in our heads, especially every time our sales are down. In spite of all of the advice, we still do not know what we should be doing to increase our sales. Should we be using LinkedIn or Facebook? Should we use web advertising or direct mail? Should we just keep doing what we are doing
\nright now?<\/p>\n

Is Success Random or is it Created?<\/b><\/span>
\nA few years ago, I set out to get to the bottom of a simple question: \u201chow can I increase my sales in this changing market?\u201d <\/em>The deeper I delved into the science of marketing and sales the simpler the picture became. I learned that in fact the new technology of digital marketing and gadgets know a lot less about what works for each individual business than I thought. What I found was there are a small number of important things we do know about marketing and sales. There are basically two important things you need to know about the link between marketing and business success, two facts that are not in dispute. All the experts in marketing agree on them and even more important the facts are solid enough that we can build an affordable but effective marketing strategy from them.<\/p>\n

They are:<\/p>\n