{"id":6121,"date":"2016-04-06T14:06:32","date_gmt":"2016-04-06T14:06:32","guid":{"rendered":"https:\/\/websitedemonow.com\/profitpro\/how-to-sell-people-what-they-want-to-increase-market-share\/"},"modified":"2022-06-08T12:33:42","modified_gmt":"2022-06-08T12:33:42","slug":"how-to-sell-people-what-they-want-to-increase-market-share","status":"publish","type":"post","link":"https:\/\/websitedemonow.com\/profitpro\/how-to-sell-people-what-they-want-to-increase-market-share\/","title":{"rendered":"How to Sell People What They Want to Increase Market Share"},"content":{"rendered":"
\n

\"\"If an idea is perceived by a person\u2019s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. The decision is made instantly. Research has shown that a visual message has 3 or 4 seconds, a written message is determined in just the headline (or within 1 minute), and a sales presentation is made or lost in the first 3 minutes<\/strong><\/span>; so beginning decisions are not made irrationally but emotionally.<\/p>\n

<\/p>\n

After the emotional decision is made, the conscious mind begins seeking the rational information it needs to support its already detrimental emotional decision. The mind makes emotional decisions two ways; either by fear or by not perceiving the sensory impact that the unconscious mind craves.<\/strong> The power of the right messages, visuals, or sales presentations is to make the emotional sale long before the customer even realizes it! <\/strong><\/span><\/p>\n

So what are the two critical systems of strategy?<\/strong><\/h2>\n
    \n
  1. Demographics<\/span> \u2013 Who are they? What age are they? What do they do? Are they Boomers, Millennials, X\u2019ers, Traditionalists, or even one of the Next Generations in the workforce?<\/strong><\/strong><\/li>\n
  2. Psychographics<\/span> \u2013 Why do specific demographics (your customers) buy? How do they make choices? Success lies in finding people\u2019s perceived need because if they don\u2019t perceive that they need it, they won\u2019t buy it, even if they need it!<\/strong><\/li>\n<\/ol>\n

    If Management doesn\u2019t understand the complexity of what is needed to get it right, then discussions will be random opinions. At Holt Marketing and Management Services, we have developed tools to begin the challenging task of creating systems and training people to improve the results they are trying to achieve.<\/strong> <\/span>The impact has been dramatic<\/span>.<\/strong><\/span><\/p>\n

    Asking questions of specific information and measured results opens up new and fresh ideas that work and replace very expensive guessing. Innovation, systems documentation and measurement become the driving force behind these efforts.<\/p>\n

    If successful Organizations such as Starbucks, Ford, Google, and many others take such work seriously, then how can Managers not do the same? Small business is even more at-risk than big businesses.<\/strong> The new world is changing fast and it is unforgiving.<\/p>\n

    We are in an age where hundreds of thousands of Organizations will accept the new challenges of the information era or be destroyed by it; an era where people are bombarded by so many products and messages that they have become overwhelmed in confusion and indecision.<\/strong><\/span> Our challenge is to learn our customers\u2019 and our employees\u2019 thinking and then let them know that we clearly understand by developing superior systems solutions that our people will hear.<\/p>\n

    Learn More on How to Increase Market Share<\/a><\/span><\/strong><\/h2>\n

    Before you move on to the next piece of industry news, make sure you have an answer that you can feel good about regarding the following questions:<\/strong><\/span><\/h3>\n